Funnel Conversion Calculator
Visualize and analyze your conversion funnel performance
Funnel Stages
Funnel Analysis
What-If Scenario Analysis
Adjust conversion rates to see how changes at each stage affect the final output.
Scenario Impact
| Stage | Original | What-If | Delta |
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Best Improvement Opportunity
About Funnel Analysis
A conversion funnel tracks how users progress through a series of steps. Each stage shows the number of users who completed that step, the conversion rate from the previous stage, and the drop-off percentage. A healthy funnel minimizes drop-off at each stage. Common funnels include: Awareness \u2192Interest \u2192Consideration \u2192Purchase, or Visit \u2192Sign Up \u2192Activate \u2192Subscribe.
Frequently Asked Questions
What is a conversion funnel in marketing?
A conversion funnel visualizes the journey users take from first contact to a desired outcome, such as a sale or sign-up. Each stage shows how many users moved forward and how many dropped off. Common funnels include Visitors → Leads → Customers or Awareness → Interest → Consideration → Purchase. Analyzing each step reveals where users are leaving and where small improvements will have the greatest impact.
What is a good funnel conversion rate?
Overall funnel conversion rates vary widely by industry and funnel length. E-commerce funnels typically convert 1–4% of visitors to buyers. SaaS free-trial-to-paid funnels average 15–25%. Rather than chasing a benchmark, focus on the step-to-step drop-off rates within your own funnel — reducing a 70% drop-off at your checkout page by 10% will have a compounding effect on overall output.
How do you calculate funnel drop-off rate?
Drop-off rate for a stage = (Users at previous stage minus Users at current stage) / Users at previous stage, expressed as a percentage. For example, if 2,000 users visited a product page but only 400 added to cart, the drop-off rate is (2000 − 400) / 2000 = 80%. The overall funnel conversion rate is simply Users at final stage / Users at first stage.
Which funnel stage should I optimize first?
Prioritize the stage with the highest absolute drop-off in users, not just the highest percentage rate, because improvements there compound through every downstream stage. The what-if analysis in this tool automates that logic: it simulates a 10-percentage-point improvement at each stage and highlights which change produces the largest gain at the final output. Fix the biggest lever first.
What is what-if funnel analysis?
What-if analysis lets you model hypothetical changes to your funnel before committing resources. You adjust the conversion rate at any stage using a slider and instantly see how that change propagates through every downstream stage and the final output. This helps you prioritize: a modest improvement at a high-traffic early stage often delivers far more than a large improvement at a low-traffic late stage.